Guerilla Marketing

Guerrilla marketing was first introduced to the world by Jay Conrad Levinson and has since entered the popular vocabulary as well as marketing textbooks. Today, guerrilla marketing tactics are being taught all over the country, and beyond. So what is Guerrilla Marketing and how do we define it?

Unlike the conventional marketing where the budget defines the success, “guerrilla marketing” relies on marketing resources to achieve maximum impact. It requires minimal investment but can yield great results if used correctly and consistently. We can define guerrilla marketing as collection of creative techniques, tactics and street smarts to gain customers’ attention and achieve maximum results.

Guerrilla marketing examples are all over the place and they can be defined by one word; clever. The following are just a few examples that you can find by walking down the street.

Movie Kung Fu Panda Guerrilla Marketing Example

Photo Guerrilla Marketing Example

Radio Guerrilla Marketing Example

Photo Guerrilla Marketing Example

As you can see marketers use clever guerrilla marketing ideas to get their message across and have their ads noticed. You will not see these ads all over the place like you may see Coke, Nike or Victoria’s Secret, but these ads will make you remember them and will get you talking.

Another example of guerrilla marketing can be seen on the radio. How do you use guerrilla marketing on the radio? Well you use catchy song. An example would be that annoying “fillet of fish” song from McDonald’s that started on the radio than moved to TV, or 1-800 54-Giant. Those songs are so annoying but if you ask any person on the street if they can sing it for you guess what, they will know it. Of course McDonald’s and Giant Glass have more than enough capital not to have to use guerrilla marketing tactics but they do because those tactics work.

I call these guerrilla marketing weapons because they are used to combat the more powerful, more resourceful opponent. To beat that opponent you need to use unconventional strategies and weapons, in other words you need “guerrilla marketing weapons”.

Commitment – Any marketing program without commitment is going to fail, you can bet on that.Consistency – It goes hand in hand with commitment, you need to be consistent in your guerrilla marketing and never give up. Only then you will achieve the results that you are striving for.Patience – In a long run marathon runner always beats much faster sprinter. Patience is a virtue; use it to your advantage.Involvement – Being involved in your guerrilla marketing guarantees better results than if you gave the instructions and walked away. Remember that no one cares about you more than you do; be involved in your marketing.Confidence – Believe in yourself, it will increase all the points already mentioned.Content – Create something that other people will want. Great content requires extensive research and without it you can’t compete.Measurements – Measuring and analyzing the results will guarantee the best guerrilla marketing results.Implementation – You may know all these points, have them memorized in your brain, but if you don’t implement them you can forget about the success.

These are the “weapons” guerrilla marketers use to compete again more financially powerful opponents. If you use all these points in your marketing campaigns you are guaranteed not to fail, and if you use then consistently enough you will eventually prevail.

I hope I was able to shed some light on guerrilla marketing today. This is a subject worth writing about and I will come back to it soon with more ideas and examples.

Goran Cobanovic is a web designer, SEO guru wannabe and WordPress addict. He is currently working as an accountant but uses all of his spare time to help and educate others about SEO and online marketing. If you feel like you need help with your website don't hesitate to ask.

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