Link Building Do’s and Don’ts in 2011

Learning SEO is really not that hard but claiming that you are an SEO guru is probably something that every one of us has done at least once in our lives; at least to a small kid on the street that asks us what we do. There are very few SEO gurus out there and what makes them gurus is the fact that they can keep up with ever-changing online environment that we deal with every day. So today I am going to scratch the surface of 2011 SEO changes and will talk about link building do’s and don’ts in 2011

Don’t trust anyone that tries to sell you 5k or 10k links for $10, it does not work. It use to work, 5-6 years ago but since than Google has evolved into search and eliminate machine. It can easily detect all those automated links and put them on ignore list. Money spent for nothing and it does not work in 2011.Profile links, forum posts, link wheels, social bookmarking, RSS feeds etc. don’t work anymore. I will use the same argument as I did in the first point, if it is easy to automate it is easy to detect therefore it is easy to eliminate and ignore. Don’t fall for those auto software’s anymore, they don’t work in 2011.Multiple links from the same domain/page don’t work in 2011. It hasn’t been working for a while; I don’t know why people are still doing this, especially all those people that use Xrumer and Scrapebox. Those things will ban your site, stay away from them.Manual link building always worked and will work in 2011 too. This is the best way to build your backlinks so just do it, it will help your site rank higher.Guest blogging is the best way to build manual backlinks because they are connected to the article and you can close any anchor text. This is especially great for long tail keywords.Manual submission to online leading directories. This will never change, not in 2011 not in the next 10 years. Online directories are way too valuable to ignore. Try to get into DMOZ, Ezilon, Yahoo and Bing directories. It’s hard to get in but once you do there is no way of stopping you.

One thing that I tell my readers is take pride at what you do and it will be much easier to do the work. If you care about the article you just wrote you will take 5 minutes out of your day to post your link somewhere where people will see it and will not use the software to spam 10k forum posts that no one will ever hear about. Link building in 2011 is different than it used to be; don’t be the one to ignore the change.

Goran Cobanovic is a web designer, SEO guru wannabe and WordPress addict. He is currently working as an accountant but uses all of his spare time to help and educate others about SEO and online marketing. If you feel like you need help with your website don't hesitate to ask.

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