Tuesday, April 26, 2011

Promoting Self Published Article

So you wrote a new article today, big deal. What are you going to do now? Readers are not going to just show up at your site and read it; you need to find a way to bring them to your new article that you are so proud off.

Today I’m going to answer the question so many people are asking; “How to promote self published article?”

When I first started my blog I wondered the same thing. Then I started reading what others were saying and used their strategies. After a while I started experimenting, even made my own “how to promote new article” checklist. I kept adding new things to the checklist as I discovered new ways to promote my site.

So this is the list that that I use to promote my new article after it was published.

Definition of a ping: ping is a notification sent to different services telling them that you published a new article.

If you are using WordPress you don’t have to worry about it, it’s done automatically. You can optimize which ping services you want to use but that’s up to you and I am not going to write about it today, you can Google it; it’s very simple to do.

If you don’t have WordPress you might have to do this manually. There are some nice pinging sites out there; I personally use pingler.com and pingomatic.com. I like these two pinging services, you may not, but there are plenty out there to choose from.

I’m not a big fan of social sites; I only use them to promote my articles. This however can be very effective if you have a lot of friends/followers. Google and Bing have finally discovered the importance of social sites so you should to. Not only that you will get better search results but you may get some traffic as well that might convert to leads, depending on what you are promoting.

This is the one that I have on my checklist that I don’t use. It is more for marketing/sales type of promotion than what I do but I know it is effective and will help some of you out. Of course you need to have a nice email list but that’s up to you to collect.

Facebook gives us new wonderful things every once in a while and tribes is one of those. Facebook tribes are currently hot so you should use it to your advantage, just search for your niche. This is a way to generate a nice backlink or two, not as much as getting the traffic that you need but we all know how important backlinks are.

This is also used to build backlinks, not as much for traffic but it gives a little of that too if done right. Some of the groups on FriendFeed have a high PR and they are pretty much open to your articles and backlink, just make sure you don’t spam.

There is a nice automated method for this and it is called “Share on FriendFeed widget”. This is of course for those like me that use WordPress, everyone else can eat their hearts out. I’m just kidding of course.

This is the one that I absolutely love. It is very easy to use and free. They have a subscription option as well but you don’t really need that unless you are a big time marketer.

Another great bookmarking serviced. Both of these have plugins for WP so they are very easy to use. It takes a little time to created a profile on each of the sites that they bookmark to but it’s worth the time. Tip: use your website name as your ID.

Well this is not a surprise is it? This is probably the most talked about article directory out there and it should be used for all your article submissions. No need to say more here.

What better way to gain followers than gaining their respect. Use the following blogging communities to meet people, talk about issues, post your articles, guest blog etc. There are to many benefits to list, you will have to discover them yourself.

Blogengage.comBizsugar.comBetterNetworker.comBloggersbase.comSERPd.comMyblogguest.com

The last one is my favorite. People are great, moderators help you with everything you need and if you guesblogg on someones site they help you promote it. It does not get any better than that.

Find a few blogs within your niche and become daily contributor. After you get “friendly” with the owner ask them to post your own articles that will link back you your own site. Most of the owners will agree if you can write and you get a linkback that you can link to your new article.

Promoting newly published articles is hard but with the right tools it can get a lot easier. Use this checklist and I guarantee you will have success. Add to it the things that you find helpful or remove those that you don’t like, but always use it. You may not see the results right away but if you keep doing it after 5 – 10 articles you will see a significant change.

Happy sharing!!

Goran Cobanovic is a web designer, SEO guru wannabe and WordPress addict. He is currently working as an accountant but uses all of his spare time to help and educate others about SEO and online marketing. If you feel like you need help with your website don't hesitate to ask.

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