Tuesday, May 17, 2011

Myths/Truths Re: Blasting new sites with links.

Ok, I have been reading over and over so much garbage misinformation regarding blasting new websites with backlinks, or blasting directly to your money site, building un-natural looking links etc. These are simply people guessing at why their sites are being penalized, de-indexed, or lost rankings.

I have been doing tests on 10~ sites for the last 2 months, running scrapebox 24/7, making on average 500-1000 new approved backlinks every day. Most of these websites are BRAND NEW, meaning I just registered them in Godaddy, loaded up a basic website/wordpress autoblog, found a few keywords, and started blasting.

My setup:


Public proxies. 2-4 keywords per site. Linking to MULTIPLE pages within the website, not just the homepage. Generic comments, no links/html/keyword stuffing in the comments. Remove duplicate domains always before blasting. Generic list of 200 gmail addresses in email field.

I have google analytics and webmaster tools installed on the sites also to track keywords. I know a lot of people are scared to run those, but I am trying to show that this is not something to be afraid of.

My steps:


Load keywords/emails/site urls/comments/blog list to post to. Post, check links, ping found list. Yes, I always ping the auto approved links.

My results:


Ranking for every keyword I target. I am not saying I am number 1 for every keyword yet, but I am showing in the ranks for every keyword I choose. None of my sites have ever been de-indexed. Do I do the "google dance"? YES! This is 100% normal to see a massive change in rankings up and down when you post a bunch of new links. Google has to take time to index all of your links, check the keywords, compare competition and decide where you stand in comparison to everyone else.

Why did you go down after building backlinks?
There are a few reasons you could go down in the rankings after a big backlinks blast. The biggest reason I see if that people are doing xrumer profiles with no anchor text. How is google supposed to rank your site easily without anchor text, unless you have an exact match domain? If you make 100 links with anchor text, and 1000 links without, google doesn’t consider you as strong of an authority for that keyword anymore. Same thing about changing keywords or targetting multiple, unrelated keywords on 1 site.

Example:


Make 100 links about Milk. Rank for milk.
Make 100 links about Cheese. Lose rankings on milk a bit, get a bit of rankings for cheese.
Make 1000 links with anchor about Bread, or no anchor at all. Lose rankings for milk and cheese.

You may not even be aware you just made 1000 links without anchor text or with a different keyword. Certain blogs have the recent comments widgets or other widgets that will put your website on EVERY page of their site. This means, while you only made 1 comment, google now sees that this 1 website has built 1000 links to you, and whichever random keyword it hit on (and sometimes it doesn’t display the keyword, just the domain), is now your "main" keyword, whether you want it to be or not.

Conclusion:


I am not telling you to purchase the biggest link building blast you can afford. I am not telling you its impossible to be penalized by google due to your backlinking, I am saying that building tons of links is NOT the main cause of losing rankings. More likely, it is due to spam complaints, bad keyword research, building links on malware sites accidentally, no anchor text.

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